OVEL

TIKTOK SHOP

TikTok Shop Marketing

Win the next EC battleground with discovery commerce.

TikTok Shop is on pace to exceed ¥140B GMV in 2026. We support your launch and scaling with video mass-production, live commerce, and open collab — delivered through the on-the-ground execution and cost efficiency only a student startup can offer.

1,400億円
2026 GMV forecast
+100%
YoY growth
No.1
fastest-growing EC
3領域
video / live / collab
MARKET OPPORTUNITY

Why TikTok Shop, now

Consumer behavior is shifting from search-based EC (Amazon, Rakuten) to discovery-based EC — shoppers meeting products mid-scroll. The pivot is happening in Japan right now.

2025
500億円
Annual GMV
2026
1,400億円
Annual GMV (forecast)

Unsearched products sell

Users aren't searching for anything — they discover and buy. New and unknown brands benefit most.

Video + purchase unified

Ask in the live-stream chat and buy on the spot. Content and checkout live in the same UI.

First-mover window is open

Japan is still early. Brands that build know-how before the window closes will be the winners in a few years.

WHY OVEL

Three promises we make to you

We pair the on-the-ground tactics big agencies avoid with student-startup execution, development, and analytics to move your TikTok Shop business.

01

In-house video production at scale

Zero burden on your team. We run video shoots and edits internally, delivering the volume you need when you need it.

02

On-the-ground × unbeatable cost

We insist on the on-the-ground approach. Visits to campuses, cafes, and event venues where your target actually exists — sampling and real review shoots.

03

TikTok Shop specialist in-house

Our TikTok Shop lead knows the latest algorithms and playbooks. Open-collab commission design, live-commerce operations — field-tested know-how delivered to you.

SERVICES

Four core services

From strategy to video, live streams, and open-collab operations — end-to-end coverage of everything TikTok Shop requires.

SERVICE 01

Video creative production

Video quality and volume decide TikTok Shop sales. Our production team covers both completely.

  • In-house planning, shooting, and editing of short-form video
  • Reviews, how-tos, UGC-style, and more
  • Trend-aware rapid ideation cycles
  • Finishing with captions, BGM, and effects
SERVICE 02

Live commerce operations

Live streaming drives the most sales on TikTok Shop — leave casting and operations to us.

Live Commerce lets you sell in real time during in-app TikTok live streams. Viewers ask questions in chat and buy on the spot — the highest-converting sales format.

  • Live-stream script & production direction
  • Talent (liver) booking & management
  • Real-time sales and comment analysis
  • Ongoing knowledge transfer to your team
SERVICE 03

Open collab design

Design an affiliate program where high-reach creators promote your products at the optimal commission rate.

  • Affiliate product selection
  • Commission rate simulation & optimization
  • Creator matching & negotiation
  • Post-campaign performance analysis
SERVICE 04

Strategy & growth support

From account setup and first sales (0→1) to scaling (1→10), we design strategy matched to your business phase.

  • TikTok Shop account setup support
  • Product lineup & pricing strategy
  • AI-powered trend & competitor analysis
  • KPI design & weekly reporting
DEEP DIVE

Two top sales drivers on TikTok Shop

Real TikTok Shop growth requires mastering these two motions.

Open Collab

Open Collab lets sellers set affiliate products and publish commission rates, letting any TikTok creator freely promote them.

We leverage the dispersion power of this mechanism and find the optimal commission rate tailored to your brand.

TikTok Shop Live Commerce

Sell in real time during in-app TikTok live streams. Viewers ask questions in chat and buy on the spot.

This is the highest-growth sales format. We transfer the know-how to your team and handle talent booking end-to-end.

TESTIMONIAL

What our clients say

"As students, they maximize their time and fully commit to our project. Their analytics outpace the big agencies, and AI-driven trend research has been invaluable."
Highlight
Youthful analytics & execution
"Mass video production and high-quality editing — areas we struggled with — were fully supported, making TikTok Shop entry dramatically easier. Top-class tech and development with deep commitment at this price is nothing but upside!"
Highlight
High-quality video at great value

* J Co., Ltd. (anonymous)

PROCESS

Onboarding flow

From first call to first live stream in as little as 2 weeks.

  1. STEP 01

    Free consultation

    We understand your products, challenges, and goals, then propose an initial TikTok Shop strategy.

  2. STEP 02

    Strategy & prep

    We design the product lineup, pricing, video concepts, and live-stream slots. Account setup support included.

  3. STEP 03

    Production & launch

    Shooting, editing, and live streams begin. Open-collab campaigns run in parallel.

  4. STEP 04

    Growth & knowledge transfer

    Weekly analysis and improvements. Accumulated know-how is continually transferred to your team.

FAQ

Frequently asked questions

Q. We don't have a TikTok Shop account yet — is that OK?+

A. Yes. We support account setup end-to-end: paperwork, approvals, and initial configuration. No TikTok experience required.

Q. How do you handle talent (livers) for videos and streams?+

A. We assign from our talent network, matched to your product and audience. We also support your own team if you'd like to appear yourselves.

Q. What does pricing look like?+

A. A hybrid of flat monthly fee + performance-based pricing, tailored to your product and phase. Let's start with a free consultation.

Q. How long until we see sales?+

A. Depends on the product, but live commerce often generates sales from the very first stream. Video and open collab typically build over 1–3 months.

Q. We already run TikTok Shop — can you join partway?+

A. Absolutely. We start with an audit of your current account and propose targeted improvements. Partial engagements (video only, live only, etc.) are supported.

Pioneer next-gen discovery commerce with us.

Ready to enter the new-era EC and build your winning pattern on TikTok Shop? Let's talk.

Request a free consultation